Connect's SmartBook 2. With an increased granularity in the SmartBook 2. Students can focus on content areas that they struggle with and need more attention on based on the improved Student Recharge experience in SmartBook 2. Available on mobile smart devices - with both online and offline access, Connect's SmartBook 2.
These simulations provide students valuable practice using problem-solving skills to apply their knowledge to realistic scenarios. Students progress from understanding basic concepts to using their knowledge to analyze complex scenarios and solve real-life problems. Along the way, students see the implications of their decisions and are provided with feedback on how management theory should be informing their actions. New to this edition, Marketing Mini-Simulations address advertising related marketing concepts, gives all the individual students apply their knowledge, make real-world marketing decision, bring industry to life.
Practice Marketing is 3D, multiplayer business strategy simulation game. A multiplayer simulation of the backpack industry, Practice Marketing enables students to put their marketing skills to the test in a fun and competitive, real-world environment.
Numerous exercises, problems, and cases have been updated, revised, or replaced with new material to enhance students' understanding and application of key Management topics. A dedicated social media chapter enters the seventh edition as Chapter An application of how it can be used as owned, paid, and earned media to achieve a brand's objectives is developed and the scope of social media is shown with its numerous media classes and vehicles.
Our free ReadAnywhere App allows students to access SmartBook readings and assignments anywhere, anytime, online or offline so they never lose their place. With over , downloads and an average rating of 4. IMC Perspective Advertising and promotion takes an integrated marketing communications perspective to attain communication and behavioural objectives for multiple target audiences. Through the text the importance of specific communication and behavioural objectives for each target audience and the importance of unique messages that resonate for each target audience, are developed.
This approach shows how to establish a unique brand position for each target audience while maintaining the overall market position of the brand. Canadian Practice Canadian ads and examples provide a comprehensive look at innovative marketing communications occurring in our country. The text features approximately references from sources such as Marketing Magazine, Strategy, the National Post, The Globe and Mail, and others to illustrate uniquely Canadian stories so that future promotional planners see what successful marketing communication looks like.
Canadian Data Statistical information presented in tables, charts, and figures appears throughout the text. There are about figures, of which a substantial portion describe the Canadian marketing communication environment. Most of these data occur in the media chapters, providing the most thorough coverage of media by anyone's standards. Decision Oriented Chapter 1 summarizes a planning framework and identifies the content of an IMC plan. This framework guides the text as parts are organized and given a title that corresponds to the steps in the IMC plan.
A distinction is made between the type of decision that an advertiser makes and the information used to formulate the decision. This approach helps students understand the key decisions that are made for a successful IMC plan. Internet Focus Internet media use occurs throughout the text where it is most relevant.
The majority of the opening vignettes and chapter perspectives highlight the use of websites or other digital tools. A balance between Internet media and other media reinforces the importance of IMC decision making. Mobile Marketing communication through mobile technology is a focus in this edition as consumer adoption is ubiquitous.
It is featured in chapter openers and vignettes, and considerable usage statistics are presented in the media chapters. Internet Media Material on this topic appears throughout the book and the specific chapter coverage is significantly improved from the past edition.
Current Theory Extensive updating of academic references from the Journal of Advertising and the Journal of Advertising Research and others was done independently by the Canadian author over the past five editions.
Then, a series of questions require students to utilize and connect concepts in the chapter to the blog resources. Pearson offers affordable and accessible purchase options to meet the needs of your students. Connect with us to learn more. Paper Bound with Access Card. We're sorry! We don't recognize your username or password.
Please try again. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
You have successfully signed out and will be required to sign back in should you need to download more resources. Out of print. If You're an Educator Download instructor resources Additional order info. A Modern Guide to Integrated Marketing Communications I ntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students of marketing or otherwise how to effectively communicate in the business world.
Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Instructors, you can: Pose a variety of open-ended questions that help your students develop critical thinking skills Monitor responses to find out where students are struggling Use real-time data to adjust your instructional strategy and try other ways of engaging your students during class Manage student interactions by automatically grouping students for discussion, teamwork, and peer-to-peer learning Business Today: Bring current events alive in your classroom with videos that illustrate current and topical business concepts.
I ntegrated Advertising, Promotion, and Marketing Communications uses the following tools for teaching the power of new media in marketing: NEW! Examining real world experiences in communications NEW! Campaigns in Action. Professors who adopt this text receive access to the MyLab resource that was developed to support classroom teaching.
The authors have then reminded students of Integrated Campaigns in Action at the close of each chapter text. Interviews with advertising professionals. The authors have integrated interviews and quotes from advertising professionals at various points throughout the chapters.
They have also provided a full description of the development of the Motel 6 advertising program by Stan Richards, founder of The Richards Groups. Marketing professionals from the mcgarrybowen agency, Zehnder Communications, Wholly Guacamole, The Richards Group, Spych Market Analytics, and Pink Jacket Creative add commentary and perspective on various marketing and promotions topics and give students an important perspective on real-world applications.
New opening vignettes and cases. Many of the chapter opening vignettes and cases are new to this edition. These materials keep the book fresh and current.
New advertisements. Throughout the text, a significant number of new advertisements have been added. Many of these resulted from interactions with advertising agencies. Philadelphia Cream Cheese, Wholly Guacamole, Scott Equipment, and other new advertisements are included, all helping to keep the content as fresh and current as possible. Updated examples. The authors have incorporated new examples of marketing communications principles to provide students with up-to-date information about companies.
Applying in-class learning to the real world International marketing issues. Some of you have traveled to other countries. Most of you interact with students from around the globe. This book features international concerns that match the presented materials.
Critical-thinking exercises and discussion questions at the end of every chapter help students comprehend and apply the chapter concepts. Integrated learning exercises at the end of every chapter guide students to online information to ties into specific topics. Creative Corner exercises ask students to use their creative abilities to design advertisements and other marketing-related materials.
Author Ken Clow has taught students claiming no creative ability, yet these same students produced ads that won ADDY awards in student competitions sponsored by the American Advertising Foundation. New to This Edition. I ntegrated Advertising, Promotion, and Marketing Communications uses the following tools for teaching the power of new media in marketing: Active blog.
Examining real world experiences in communications Campaigns in Action. Integrated Marketing Communications 2. Brand Management 3.
Buyer Behaviors 4. Advertising Campaign Management 6. Advertising Design 7. Digital and Alternative 9. Social Media Sales Promotion Relations and Ethical Concerns Evaluating an Integrated Marketing Program.
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